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Finding Your Why Assessment

Finding Your Why
A purpose exercise for business leaders · Developing Business Leaders
1
Moments
2
Values
3
Strengths
4
Impact
5
Your Why
A reflective exercise from Mind-Gap

Why do you do what you do?

Most of us can describe what we do and how we do it. Far fewer can name the why underneath - the purpose that gives the work meaning and makes leadership feel like more than a job title.

This is a quiet, honest exercise to help you find it. There are no right answers and nothing is saved anywhere but this screen. Give yourself the space to think.

Around 10 minutes · Best done somewhere unhurried
01 · Moments that matter

When have you felt most alive in your work?

Your purpose tends to hide inside the moments that already mattered to you. Cast your mind back and write freely - nobody else will read this.

02 · What you stand for

Which values are non-negotiable for you?

Choose the five you could not lead without. Not the ones you admire in others - the ones that are already true of you.

0 of 5 chosen
03 · Your natural gift

What comes naturally to you that others find hard?

The things that come easily are often the things we undervalue most. They are usually where your purpose does its quietest work.

04 · The difference you make

Who is better off because of you?

Purpose is rarely about you alone - it is about the change you create for others. This is where your why starts to point outward.

05 · Putting it into words

Your why, in one sentence.

A why statement has a simple shape: what you contribute, and the difference it makes. Draw on everything you have written to fill in the two halves.

To…
so that…
Your why, forming
To [your contribution] so that [the difference it makes].
Draw on your reflections
For inspiration only - yours should sound like you
To help people see what they are capable of, so that they stop waiting for permission.
To bring calm and clarity to hard decisions, so that good people can act with confidence.
Your why
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